Marketing plan for a fictitous drink

Product

The Product that is to be launched into the market is Fizz®, which is a cushy-drink that is quite similar to the likes of Coca Cola and Pepsi which currently dominates the market. Profit undersurface be made because research shows that an average raise of soft drink costs approximately eight tical to fictionalisation and can be sold at a importantly higher price.

The product is durable because if retailers put the stock in a refrigerator, it depart stay undamaged for a hanker time. It is moderately easy to manufacture because the product is very innocent and unlike complicated products like cars, does not require overmuch labor to produce.

Packaging: The product give come in deuce different sizes so there will be ii different types of packaging. There will be a 350 milliliters can and a 1 liter can as well. A liter bottle of soft-drink costs somewhat 15 baht to manufacture and can be sold at about twice the cost. The 350 ml will be packaged in the same fashion as those of Coke and Pepsi bit the labels would be more visually appealing. It is commonly known that people try on a book by looking at the cover, in other words, the consumers decisions on which products to purchase is influenced significantly by the bearing of the product rather than functionality.

Promotion

The method of promotion that will be used is sale promotion. Buy four cans and feature one free is the deal that I propose. This tactic will of course be short term. Once the people branch to regularly buy the product, the deal will no seven-day exist. This tactic will be used to persuade customers to reversal from drinking competitor products such as Coke, Pepsi and Sprite to Fizz.

Advertising:

TV: It will be very expensive but...

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