John Allagh
Principals of cerebration
Exam 1
March 27, 2003
1.Persuasion, defined by Borchers as the medium a civilization uses to transmit its messages-be they spoken words, printed words, radio, television, or other electronic means- unceasingly changes the members of that culture as well as what is communicated by that medium. Persuasion is also defined as the means and ways of influencing, and changing peoples minds near a particular good or service. I look at politicians as the best persuaders in the world. Politicians atomic number 18 able to sell themselves and their ideas to voters. Politicians acquire the support of the general frequent by carefully preying on the positive ideas of what the public thinks should be done in its favor. As we know the media is a sound link between persuaders and consumers. The association of this duo has dated far back in time and continues in that regard. The public relies on the media to translate and transmit news, events, and products to them; therefore, the persuaders use the media to get across to viewers and listeners. This strategy is the one-shot model theory. It is tragic that the United States is at struggle today with Iraq, and many lives will be lost in this war.
In the build-up to this war we exposed a lot about the Shock and veneration which was the U.S campaign and strategy of attack in one case war was declared. As soon as I hear shock and awe I think of awe as something awful, which is never good. Also I think of Armageddon in the sort of total destruction because awful is closely related to religion. I relate awe and religion to the old wars in the Bible. amazement creates fear to everybody. We can say this is a metaphor. Shock and Awe have...
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