Introduction
This report aims at developing a grocerying strategy for Aqualisas Quartz rain shower. The harvest was launched in May 2001and in spite of being much better than the existing showers in the U.K market in price of water pressure, ease of installation, use and design, it didnt give very revealing sales figures in the first four months. This report contains the analytic details of the fact as to why the harvest-feast failed and what disregard be done now to improve the situation of the product and the company. Now it is important that Aqualisa should decide upon a targeting approach to growing sales together with its brand quality because usually, there is a strong competition in the shower industry and the companies have to choose among the ways through which they might win the market and this requires an extensive analysis and research of the shower market. Companies should be aware(p) of one key concept which is you cant be everything to everybody. This report elaborates on the industry, the company, the customers and the product itself to give an overview of the whole situation and finally, it suggests the recommendations and the implementation plan.
Industry analysis
Quartz entered the shower market when only about 60% of U.K homes had showers and archaic quantify some of which dated back to the Victorian period and were plagued with problems wish low water pressure and high fluctuations in temperature, which were for the most part addressed through the use of either electric showers or special U.K shower valves. The three main types of shower that existed in the market were Electric showers, mixer showers and power showers each having their confess positive and negative features.
| TYPES OF SHOWER | PROS | CONS | AQUALISAS PRODUCTS |  02% rowspan=1 colspan=1> TOTAL UNITS change BY AQUALISA | % OF TOTAL UNIT SOLD | MAJOR COMPETITOR |
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| Electric... |
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