Ebay Case Study: Assess how the characteristics of the digital media and the Internet together with strategic decisions taken by its management have supported eBay's continued growth.

ContentsA Brief History of the Growth of eBay3Characteristics of the digital media and the meshwork4Strategies for growth5Partnerships and Acquisitions5Payment Options7The Localised market place7Increased Categories8Reduction in fees8Conclusion8Appendices9Appendix A9Appendix B9Bibliography10?Assess how the characteristics of the digital media and the Internet together with strategic decisions taken by its management have supported eBay?s prevail growth. A Brief History of the Growth of eBayOne of the world?s most famous dot-coms was founded as AuctionWeb in San Jose, California, on syndicate 3, 1995, by French-born Iranian computer programmer capital of South Dakota Omidyar. This was 1995 when the world Wide Web or ?information superhighway? as it was known, was just a few years old. On folks 12, Pierre Omidyar posts a list of the non-computer related full pelf that are acquirable on his new Auctions Web station to the misc.forsale.non-computer newsgroup; just nineteen items which include a Marky Mark?s signed underwear and a Yamaha motorcycle. By the following February, the website had perplex a popular place with 10,000 registered users. ?The site has become to a greater extent popular than I ever pass judgment?, Pierre posted on the website?s forum, ?and I began to regard this was thus a grand experiment in Internet profession?. (Peel, 2006)Having been on an upward curve, 1997 was a rollercoaster year.

The one-millionth item was sold, and AuctionWeb officially changed its name to eBay (short for Echo Bay Technology Group, Omidyars consulting firm). eBay went common on September 21, 1998, and Omidyar became an instant billionaire. Currently, eBa y comprises for three main businesses, or as! the previous CEO Whitman calls ?the power of three? scheme:1.The eBay Marketplace: eBay describes this as ?online platform for the sale of goods and services by a passionate community of individuals and small businesses? where ?anyone can profane anything.?2.PayPal: Acquired by eBay in 2002, PayPal aims to ?create a new spherical prototype for online Payments? and... If you want to get a full essay, allege it on our website: OrderEssay.net

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