Sports surveilace plan

SPORTS REVENUE MANAGEMENT AND LEADERSHIP date 6 Market Surveillance Plan This is a be after or guidelines that will be utilise to analyse and prevent the exchange and manufacture of counterfeit sports change state and trade. INTRODUCTION As technology advances and counterfeiters annoy abreast with technology fictive merchandise and memorabilia finds its way into the manpower of unsuspecting fans, and there argon a couple of(prenominal) safeguards to start realistic products from the counterfeits.( Allbusiness.com, Monday, February 4 2008) Counterfeiters tar ariseing pay up to(p) items. It not plainly lose the athletes that are sign things, it evil the fans who go in to it because they exigency authentic merchandise to think up a undertake or a game. If it is counterfeit, it destroys the memory. ( Allbusiness.com, Monday, February 4 2008) Manufacturers requisite to proactively address this puzzle in mark to protect their defacement image and detain their revenue streams. (Business wire, January 18 2006) It is for these reasons that a commercialise surveillance plan should be developed to counter these challenges in sports management. MARKET DESCRIPTION To eld sports cut back and merchandise industry is high-power since it involves online auction sites and sensible stash away outlets. However of major absorb is the online auction websites equivalent eBay.

The harvest of the Internet has caused proliferation of trade in counterfeit redeeming(prenominal)s by providing counterfeiters with a global platform to strain billions of buyers. Counterfeiters take profit of the namelessness on auction sites and the increase number of online mint shoppers to shop substandard products to consumers who believe they are getting a good deal on the real thing. (Business wire, January 18 2006) occasion AND OBJECTIVES The direct of this surveillance plan is to reminder trade in counterfeits so as to be able to develop necessary and efficient measures to counter this problem. This is important because these extramarital trade greatly disgrace the amount of revenue...If you want to get a ample essay, order it on our website: Orderessay

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