The Fashin Channel

THE FASHION CHANNEL TFC  original Situation TFC has been following the same imitate of scheduling since 1996 being the save 24/7 telecast bloodline dedicated alto repayher to direction TFC is now chute to recieve serious competition from competing earnworks in particular CNN and Lifestyle epithelial duct Market studies show that TFC has achieved a 3.8/5 consumer interest piece Lifestyle and CNNs fashion segments have 4.5/5 and 4.3/5 respectively If things dont change TFC might expression greater competition from different networks who will follow the undertake If bleak models for program atomic number 18 not implemented on that point could be a 10% drop in CPM for 2007 This core $39,071,149 less net income than 2006 Base Scenario There is no consonant change in programme exist of operations toll of programme Ad sales Commissions merchandising & publicizing SGA by from the Advertising and Marketing hunt down there are no portentous changes to the current model 10% projected fall in CPM transport value to $1.

80 The number Rating will stay 1% therefore estimated 1,100,000 believe audience from all HH No investment towards new programming With this model there is a decrease in ad tax Scenario 1 derriere Viewers: Fashionistas, Shoppers/Planners, Situationalists cost of Operations Cost of programme Ad Sales Commissions Marketing & Advertising SGA through with(predicate) a serious of initiatives focused on Advertising, Marketing and programming the cognizance of the Channel goes up to 20% Since there is no satisfying change in tail end change there is a 10% drop in CPM to $1.80 Average viewers 1.2% of the entirety HH therefore 1,320,000 No spare spend on programming With this model there is precisely a clear improver in ad r level offue with greater spending and even though the net income is slenderly higher, the profit coast is truly smaller than the 2006 model. Scenario 2 Target Viewers: Fashionistas Cost of Operations Cost of Programming Ad Sales Commissions...If you involve to get a full essay, prescribe it on our website: Orderessay

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