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Thursday, March 14, 2013

Engineering

Maintaining positive returns in the repute and put up chain:
By applying tomorrows Marketing skills

Distribution Channels
Date: 26 September 2011

Presented to: Dr. Ahmed Sobhi

| Submitted By: * Ahmed Fathy Anwar.| |

Maintaining positive returns in the value and turn in chain:
By applying tomorrows marketing skills

The causalitys

Dennis A. Pitta
Frank J. Franzak
Michael W. Little

Summarizing of The Abstract

Introduction:

The value and supply chain is an emerge pathway to marketings emphasis on customers. It integrates a renewed focus on customer value and the scotch and behavioral systems of the supply chain. Successful value chains tail be
developed with emphasis on the four practices that drive a customer orientation. These are: relationships, interactivity, valuing customers over time, and customization. When properly integrated, these practices help to number networks operating as a competitive unit. This paper clarifies the map of value in the value
chain, discusses the use of the four major elements in the value chain, and draws implications for marketers.

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To compete in todays world, firms essential interact with other companies,
not only as purchaser and seller, but also as associates, partners, or allies, cooperating to provide a beneficial outcome to each other and to customers.
When this happens in the value and supply chain, a network of actors merges to transform raw materials into distributed goods (Handfield and Nichols, 2002).


This is not business as usual, at least not yet, and the changes puddle opportunities
for firms that can manage multiple relationships, simultaneously.
Two descriptions of value and supply chain changes capture the magnitude and promise of this type of change.
In describing the supply chain Diamler-Chrysler developed for its new Jeep
model, Liberty, Siekman (2002) used a river system metaphor:

The supply chain is more the like a great river system. Thousands of springs give rise...If you want to get a full essay, order it on our website: Orderessay



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